Test 01: Hero Headline
Variant A: The Future, Ever After. Variant B: Keep Their Presence Alive.
A/B Testing Framework
Structured testing system for conversion optimization.
Test 02: CTA Language
Variant A: Reserve Founding Access. Variant B: Start Identity Intake.
Test 03: Path Cards
Variant A: For Families / For Founders. Variant B: Preserve Loved One / Preserve Leadership.
Test Cadence
Run 2-week windows with stable traffic segmentation and single-variable changes.