KPIs
Sessions, CTA clicks, reserve starts, reserve submits, conversion rate.
Growth Analytics Dashboard
Single-pane KPI dashboard spec for weekly growth review.
Segment KPIs
Founder conversion, Family conversion, A-Hot share, source-level cost efficiency.
Funnel
Step1→Step2→Step3 dropoff by source and segment.
Ops SLA
A-Hot same day response compliance; B-Warm 24h compliance.